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The Agenda by Peer Suite

πŸ“Œ Why your personal brand matters

Published 5 months agoΒ β€’Β 4 min read

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​MEMBERSHIP | EVENTS | GRANTS LIST​

Welcome to the Peer Suite weekly edit, the 5-minute newsletter where professional women get the latest trends, opportunities, and advice.

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Inside today's edition, you will find:

  • Why your personal brand matters more than ever, and how to build it with intention
  • A new report reveals women are 3x more likely to lose their jobs to AI
  • Β£5 donation = 20% off at Space NK and support for Switchboard LGBT+
  • June Peer Suite member matching is open, meet someone aligned with your goals

The Take: Why your personal brand matters, even if you're not trying to be an influencer

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When we think about personal branding, we often associate it with solopreneurs, coaches, influencers, or founder-led brands. But in 2025, your personal brand matters more than ever, no matter what stage you're at in your career.

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Whether you're just starting out, stepping into a bigger role, building a business, or navigating a pivot, your personal brand is important to get right.

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So, what exactly is personal branding? It’s the way others experience you. It’s how people describe you when you’re not in the room. It’s the energy you bring to meetings, the way you write emails, show up online, pitch your ideas, or lead a team. It’s what makes someone think, β€œShe’s the one I want on this project,” or, β€œShe’d be great for that opportunity.”

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Reminders:

  • It’s not about being loud or constantly posting. You shouldn't feel pressured to show up online every day to tick a box, just when it's relevant and impactful.
  • You don’t need to be the most confident voice in the room, just the most intentional with what you say and when you say it.
  • As a founder, your personal story is often part of the business story. People invest in people.
  • As a professional, how you show up impacts how others advocate for you, even when you're not present.

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Try This:

  • Audit your first impression: Google yourself. Look at your LinkedIn. Ask a trusted friend or colleague how they’d describe your strengths. What are you currently known for?
  • Clarify your positioning: What do you want to be known for in the next phase of your career or business? What do people come to you for? Make sure this is reflected in your online presence and how you introduce yourself when networking, pitching a client, positioning yourself for promotion or looking for a new role.
  • Make one intentional tweak: Whether it’s updating your bio, leading with more confidence in meetings, or speaking up in an area you want to own, take one small step this week that aligns with your brand.

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Want support defining your brand and building it with intention? Join our upcoming event, Personal Branding 101, this coming Friday at Old Sessions House.

June Member Matching Is Now Open

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Our 1:1 member matching connects you with another brilliant woman in the membership community for a virtual or in-person coffee. Whether you're looking for career support, to pass on advice, or make a new business connection, this is your chance to meet someone new. If you are interested in our matching and the other benefits of Peer Suite membership, explore membership here. ​

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{In-Person} Personal Branding 101: A Keynote for Professional Women, Friday 6th June: A practical and inspiring keynote by Petra Gatto on the power of personal branding, designed for women ready to lead with confidence. Learn how to build visibility, influence, and impact in your career. Followed by curated networking and Peer Suite signature matched introductions to other guests. (Limited spots remaining) Sign up here β†’

{In-Person} Networking Evening, Tuesday 10th June: Join us for a relaxed evening of conversation and connection at The Hearth. We’ll bring together ambitious women from finance, law and tech for low-pressure, high-value networking and curated introductions. Sign up here →​

{Virtual - Members Only} How To Create Sustainable Change In Your Life, Wednesday, 2nd July: Join us for a thought-provoking and practical session with performance coach Lucy Scarlett designed to help you navigate those moments of internal tension and unlock real, sustainable change. Sign up here →​

​See the full Peer Suite events calendar here​

🍸Mark your calendar: Searcys at The Gherkin is teaming up with Veuve Clicquot for β€˜A Summer in the Sky’, a sunset party with 360Β° views, free-flowing champagne, and live DJ sets at one of London’s most iconic venues. Plan your visit →​

πŸ’„ Time to top up your skincare drawer: Space NK is offering 20% off when you donate Β£5 to Switchboard LGBT+ supporting the UK’s LGBTQIA+ community. Details here →​

🎈 The Grove’s immersive hot air balloon dining experience is back this summer, in partnership with Feast on Cloud 9. Expect a nostalgic fairground-inspired menu in a one-of-a-kind setting. Book a table →​

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Welcome to our newest Peer Suite members πŸ‘‹

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​Annerien Hurter is the Global Head of Private Client at Ocorian. She has 20+ years of experience in finance working at UBS, HSBC, Citi and JP Morgan.

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​Marina Nickoloska is an Executive Director and Client Advisor at Julius Baer with experience managing HNW assets at Coutts and UBS prior to JB.

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When you become a Peer Suite member, you are joining a network of high-achieving professional women and founders in finance, law, tech and beyond who are connecting through our private chat, curated 1:1 introductions and at our members-only events.

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I'm looking forward to seeing you at one of our June events. If you have feedback on the types of events, masterclasses, or content you'd love to see more of, I’d really like to hear it, just hit reply.

Your friend, Rebecca from Peer Suite x

Want to partner with Peer Suite? Click here to get in touch.​

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The Agenda by Peer Suite

Curated by Founder, Rebecca van Dijk

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